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Real Estate Agents previewing MLS listings, Homes For Sale & Condos For Sale by Century 21 Realtors

Wednesday August the 21st, 2019 

A Realty Site showcasing MLS listings info by Real Estate Agents & Realtors. Neighbourhoods Data for first time home buyers & investing

Ram Rajendram , CPA, CA , Broker                                           Free Home Evaluation

Direct: (416) 737-7700    24 Hr Pager: (416) 733-2666   e-mail me


Price of Home or Condo

Home Sellers | Setting Home Listing Price | Getting Offers

The single most important decision to make when you're ready to sell is to set home or even condo listing price / asking price


Benefits Of Setting A Correct Home Asking Price as a Seller

  1. A proper home listing price results in a faster sale, because it is exposed to more qualified buyers.
  2. Your property doesn't lose "marketability."
  3. If an asking price is closer to actual market value, offers will be higher.
  4. A proper listing price can generate competing offers (i.e. multiple offers).
  5. Agents will be enthusiastic about showing your property to buyers.


My advice to clients is not to forget this simple truth:

  • Available comparable listings in your area give some indication of what Toronto buyers might be able to pay.
  • Expired listings (i.e. listings that were not able to be sold at their asking price) give an idea of what buyers will not pay.
  • Recently sold prices of comparable listings give some idea of what buyers are willing to pay.
  • The longer a property remains on market without being sold, buyers & agents question what is wrong, further reducing interest.


Put simply, an overpriced listing sells other listings by making them more attractive. A vendor should not get emotional about a sale. All that matters are facts. Leave emotion to buyers. 


I will work with you as your Realtor to take emotion out of the equation, and, based on experience and detailed analysis, consult closely with you to determine a price that will generate maximum interest. Call me now for a free home evaluation or e-mail me.


Only a qualified and experienced realtor can provide you with necessary guidance to set an accurate home or even condo listing price, which in turn will help you achieve a quicker sale closer to market value.









Ram Rajendram


Toronto Home Pricing Guide

Harvest Realty Ltd.



Independently Owned and Operated


328 Sheppard Avenue East











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