Real Estate Agents previewing MLS listings, Homes For Sale & Condos For Sale by Century 21 Realtors
Selling Toronto Homes | Selling Toronto Condos | What a Realtor Does
Information on the Home Selling Process
I take my relationship with my clients very seriously. I want you to feel comfortable with me, as you are certainly entrusting me with one of, if not your most important financial asset. The key part to remember is if there are any questions, please ASK! Listing real estate for sale is a big decision and the listing process needs to be explained thoroughly.
First of all, I encourage my clients to sit down with me and ask me questions about the selling or listing process and how I will help you to market your Toronto listing for sale. Essentially, your are interviewing me to determine if I am the right Realtor for you to list with. During this time, I will provide you with a presentation of both my services and Century 21 Toronto's listing services and what I'm committed to doing to ensure your home is sold quickly and for the best price at a reasonable commission. This includes my 10 step customized marketing plan. This covers items such as pricing, virtual tours, advertising, marketing, home staging, open houses, the Toronto MLS Listing Service, promoting and negotiating. After this, I will ask for your decision, and at that time, you will be in a better position to decide if I am the right Realtor for you.
During our first meeting, one of the first things I will ask is why are you selling your house? I will also explore any time constraints you may have, your financial situation and any future plans.Its all part of getting to know you so the sale will be handled to your complete satisfaction. With your permission, I will also go through a list of questions to get a better understanding of your timelines and expectations, which will allow me to better fulfill my responsibilities as your Real Estate Agent. It is essential that you be open and honest with me during this time, as the more I know, the better the job I can do for you. As a Realtor, I am acting on your behalf and with your interests in mind, so I must understand context as well as your expectations.
I will ask you to show me around your home. During this time, I will ask for your honest input on what you like the most about your home and what you do not like. This is the best way for me to get a feel for what drew you to the house in the first place. I will be sure to emphasize this in the listing description and any marketing I do. Based on my experience, I will also point out what the more appealing features are and what items we may have to address prior to listing the home. These may include minor items such as moving furniture or painting windowsills or it may, depending on circumstances, include more significant items such as painting walls etc. This is falling into the Home Staging exercise. If you stage your home, you can expect a higher price. More information on home staging can be found by clicking this link here.
Arriving at an accurate estimate of value for your home is one of my prime tasks.It involves analyzing your home and comparing it to other, similar houses for sale or recently sold in the neighbourhood. The term commonly used is a CMA (Comparative Market Analysis). Like an accountant's audit report, or a doctor's operation, a CMA is only as good as the person preparing it. The importance of this step cannot be overemphasized, as a poorly set price can negatively impact how much you ultimately receive for your home and may result in your reducing the price. I caution you about obtaining a market evaluation over the phone or internet, particularly for special or luxury homes. Your home is likely your largest investment. There is no substitute for a professional evaluation of your home, which can only be done after a personal inspection. I will be meticulous and detailed in my analysis of pricing, and explain why certain homes sold for what they did. In the end, you will be comfortable that the price you set reflects the true value of your home under current market conditions, which is critical for a sale. More information on setting the home price can be found by clicking here.
Before a Realtor can list your home on the Toronto MLS Listings system, they must ask their clients to complete a Listing Agreement. This is a standard form which gives me, as your Realtor, the authority to market your home on your behalf and list it on the MLS system. The document sets out the address, price and conditions of the arrangement between you and your Realtor, as well as the term of the agreement. This also includes the commission. Once I have your agreement in writing, I am then authorized to input your home on the Toronto MLS system which is viewed by thousands of Toronto buyers and Realtors, and more importantly, to start the marketing process. An example of a standard Listing Agreement Form can be seen by clicking here.
As your Realtor, I am committed to exposing your home to as many interested buyers as effectively as possible. My 10 Step Marketing Plan includes detailed steps to make your home more attractive to buyers, to better expose it to the qualified Toronto buyer community and to sell it faster and for more money. I will fully explain what I do to market your home in my marketing presentation prior to you selecting me as your Realtor.
Once you receive an offer for your home, I will represent your interests during the negotiation process, working to get you the best price for your home. In this step, you will be relying on my negotiating experience, knowledge of the real estate market and your neighbourhood, understanding of current real estate market conditions, knowledge of economic conditions (interest rates, local job conditions) and my ability to determine the limits of the Buyer. I will work to ensure that terms and conditions of the Agreement of Purchase and Sale protect your interests as the Home Seller. We will finally arrive at a price and terms that you believe is fair for you.
Click here to view my online marketing presentation.
If you are interested in selling your home or would like information on selling your Toronto home or condo, please fee free to browse this Toronto Real Estate Site. For more immediate service, either call me at (416) 737-7700, e-mail me, or please complete the form below.
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